Unilever is wooing young lovers with Closeup Valentine promo, tagged #MakeYourMove.
According to a statement from the firm, the oral brand is redefining the meaning of physical closeness, by daring youths to act on their desire to #MakeYourMove using the power of just six words.
The statement quoted the Category Manager, Oral Care, Unilever, Mrs. Bunmi Adeniba, as saying, “Nothing replaces the intensity of being physically close, but sometimes the closer we get, the less confident we feel.
“A breath of freshness and confidence is all we need for an intense, unforgettable moment. Closeup guarantees 12 hours of freshness and this is why we have created a platform to help young people express themselves both online and offline.”
“Closeup’s six-word #MakeYourMove challenge inspires youths to express their bold desires in creative ways yet leaving room for much imagination,” the statement added.
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