As Nigeria Smartphone market continues to grow more brands are launching into the market. Smartphone controls over 30 percent of the N2 billion monthly mobile appliances market in Nigeria today, an attractive figure for any brand seeking for a big market.
But unlike other brands already in the market, the latest entrant, mi-Tribe A500 offers smartphone lovers who cannot afford the premium brands an alternative that performs as much functions at an affordable price. The “Aspiration Within Reach” smartphone which is riding on the back of Konga.com, Nigeria’s largest online marketplace is the first mobile device with Africa nay Nigeria in mind. It offers intelligent user experiences, with longer battery life even for heavy users and premium design.
While unveiling the introductory series of mi-Tribe at media parley held at the Protea Leadway in Lagos, Director, Customer Experience and Marketing, Konga.com, Mr. Mayowa Adebayo, said: “The partnership between the two companies represents Konga’s efforts to ensure that we continue to provide great product offerings to our customers who deserve value without compromise. The primary concept behind the development of the mi-Tribe A500 smart phone was to create a device that uniquely caters to the need of the people of Nigeria and the introduction of this proprietary smart phone, developed with mi-Fone, is a step in that direction.”
Introducing the partnership over a video presentation, Alpesh Patel, Founder and CEO of mi-Fone said “With the mi-Tribe A500, we have launched a mobile device that offers convenience, style and affordability, made exclusively for the people of Nigeria, as a way of giving them quality, backed up by superior after sales support.”
Patel added that the mi-Tribe A500 will ignite a whole new digital movement in Nigeria that ensures consumers get the best value for their money, while providing a great platform to gain access to information which in turn helps productivity.
Exclusively available on Konga.com, the mi-Tribe A500 offers a stunning, all-new design with a sandstone textured back that is luxurious to the touch yet robust in the grip. The vivid 5-inch HD IPS display packs an incredible pixel density bordered by an ultra-narrow bezel, which maximises viewing experience — everything you see is big, bright and more beautiful. The smart phone is powered by a 1.3 GHz Quad-core processor which ensures that consumers enjoy slick web surfing, smooth video playback, great gaming experiences and multitasking that does not leave them waiting. Finally, the device possesses quick charging battery with low energy dissipation to keep performance running.
Offering a user’s perspective, Mr. Michal Akindele explained that mi-Tribe delivers all benefits at an affordable price. “mi-Tribe offers very good video and richer game expreince. It is a solid intelligent design with premium feel. For heavy users, it does a lot more for longer period.”
Founded by Alpesh Patel in 2008 mi-Fone was the first African Mobile Devices brand. The company was born out of the thinking that big brands were missing the point and that ultimately Africa was best served by Africans themselves.
mi-Fone is driven by a passion to empower and educate mass market African consumers with access to the Internet, as well as the use of devices as an information gateway.
By placing millions of low cost feature and now smartphone handsets into the hands of the average African consumer, mi-Fone will realise its dream in enabling a whole continent to become productive and in turn to become more prosperous.
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