The English Premier League has revealed its new “relevant, modern and flexible” logo that will come into effect from the start of the 2016-17 season.
The new design includes the lion traditionally associated with previous logos, although from next season England’s top flight will not have a title sponsor. As part of a new central league sponsorship strategy agreed in July 2015, the competition will move away from a title model and will now be known simply as the Premier League.
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The English Premier League has revealed its new “relevant, modern and flexible” logo that will come into effect from the start of the 2016-17 season.
The new design includes the lion traditionally associated with previous logos, although from next season England’s top flight will not have a title sponsor. As part of a new central league sponsorship strategy agreed in July 2015, the competition will move away from a title model and will now be known simply as the Premier League.
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