HP has unfolded a partnership with award-winning artiste, Ice Prince, on a campaign to create what it calls an exceptional experience for its customers.
HP is exploring a franchise on Star Wars, the American epic, centered on a film series created by George Lucas.
The HP Star Wars campaign broke recently online and in Lagos at the Genesis Deluxe Cinema, Lekki, where selected HP customers were hosted at the private screening.
It gave the audience an opportunity to experience the brand’s new Notebook loaded with customised Star Wars images and movies.
Speaking on the essence of the campaign, the Marketing Manager for HP West, East and North Africa, Tolulope Lawani, says HP believes that technology can empower anyone from anywhere.
“And we are enabling those with passion and ingenuity to put their own mark on Star Wars: The Force Awakens. This campaign is to further support our drive to reach the young and mature millennial,” Lawani says.
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